Stop wasting your time on outdated advice.
The notion of what artists need to do to succeed in the music industry is so deeply ingrained in our collective psyches it can be hard to see past. But as times change and the industry evolves, many allegedly essential steps on the way up the music industry ladder can be disregarded and reconsidered. Here are some of Hollens’ best (and most surprising) tips on what you can skip and where you should focus as you grow in your artistic career.
You have more control than you think.
“Don’t sign a contract of exclusivity with anyone. Know every negotiation is just that: a negotiation. If you’re bringing value to the table, you can respond to a Music Publisher or distributor and say ‘I moved this [amount of product].’ Everything is negotiable.
“Don’t sign a contract of exclusivity with anyone. Know every negotiation is just that: a negotiation. If you’re bringing value to the table, you can respond to a Music Publisher or distributor and say ‘I moved this [amount of product].’ Everything is negotiable.
Don’t try to go out and get a Manager, an Agent, a publishing deal and a label deal. Make them come to you. When they come to you, you have the control.
The first team member you’re actually going to need is a good Lawyer. This, unfortunately, is not going to change because, for many decades, people in this industry have been taking advantage of people. You need a Lawyer who believes in you, who you can trust, who can take a look at opportunities as they come your way.
The first team member you’re actually going to need is a good Lawyer. This, unfortunately, is not going to change because, for many decades, people in this industry have been taking advantage of people. You need a Lawyer who believes in you, who you can trust, who can take a look at opportunities as they come your way.
Focus your efforts intelligently.
If you’re attempting to reach potential fans solely through blogs and music magazines, you need to change how you’re thinking. “I don’t think the writer game is a smart place to put your time right now,” Hollens says, although he does have some advice on how to build mutually conducive press/artist relationships. He suggests artists “digest content from places you’d want to be posted and create relationships with those writers by engaging them on Twitter or writing emails. It’s not like you ask first; you create a relationship, you help them for awhile then eventually, after a while, you do a really light ask and you just say ‘I created this thing. Check it out.’ However, he notes, “it’s 2017 and even if we’re talking about a Billboard article it’s not going to help you as much as just creating content nonstop. Your content is the biggest value you can create. Your time needs to be invested in creating music videos.”
(READ 4)
copy from www . careersinmusic . com
If you’re attempting to reach potential fans solely through blogs and music magazines, you need to change how you’re thinking. “I don’t think the writer game is a smart place to put your time right now,” Hollens says, although he does have some advice on how to build mutually conducive press/artist relationships. He suggests artists “digest content from places you’d want to be posted and create relationships with those writers by engaging them on Twitter or writing emails. It’s not like you ask first; you create a relationship, you help them for awhile then eventually, after a while, you do a really light ask and you just say ‘I created this thing. Check it out.’ However, he notes, “it’s 2017 and even if we’re talking about a Billboard article it’s not going to help you as much as just creating content nonstop. Your content is the biggest value you can create. Your time needs to be invested in creating music videos.”
(READ 4)
copy from www . careersinmusic . com
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